Milestones: MARKETING INITIATIVE NEWS ARCHIVES

April 2006
Remarks from District Extension Conferences
Dr. Jon Ort, N.C. State University, opening remarks more>
Closing remarks more>
Dr. Ray McKinnie, N.C. A&T State University more>
Closing remarks more>

Handouts from the District Extension Conferences
One Mission -- One Vision -- One Extension
Pdf version of handouts from District Conferences more>

Power Point presentations from District Conferences
Pdf includes slides from conference presenters:
Slide 2, "Charting the Map," Jane Peeples, Louise Dixon
Slide 9, "Core Team Response," Karen DeBord, Sheilda Sutton
Slide 25, "Destination Success," Wanda Sykes
Slide 77, "Our Product=Successful Programs," Ed Jones
more>

Your questions: Visit this site for answers to questions from the District Conferences
Questions and answers will be posted as available.

October 2005
Dr. Jon Ort and Dr. Ray McKinnie: Cooperative Extension's position on marketing
The change management and marketing Initiative is two-fold. Part of the initiative deals with who we are as an organization, while the other part has to do with telling about who we are and what we do. more>

FAQ: Answers to questions about the change management and marketing initiative
Here, you'll find information about that message, the status of marketing recommendations and the action teams, and a summary of our goal and your role in transformation. more>

Your questions: Visit this site to post your questions about the plan
If you have questions, suggestions, need clarification, or have comments about the change management and marketing initiative, please include those here. more>

Responses to your questions: Read what others are asking and the responses to these questions. more>

August 2005
Core Team explores 'holistic programming' ideas
The Change Management & Marketing Initiative is two-fold. Part of the initiative deals with who we are as an organization, while the other part has to do with telling about who we are and what we do. more>

July 2005
Administrators announce plan
Dr. Ray McKinnie and Dr. Jon Ort issue statement on change management and marketing initiative recommendations of June 24. more>

Timeline for marketing, change management initiative
Lists recommendations for action teams more>

June 2005
Core Team issues some findings
The Core Team for the Change Management and Marketing Initiative has been hard at work with District Directors to deliver the latest information to all Cooperative Extension personnel.
more>

April 2005
Core Team analyzes research
The Core Team for Cooperative Extension's Change Management and Marketing Initiative met April 8 in the Butler Communication Services Building at N.C. State University. These are the latest updates on the initiative. more>

April 2005
Core Team sets goals for Action Teams, 'One Vision'
The Core Team for the Change Management and Marketing Iniative met March 31 in the Durham County Extension Office. The role and purpose of each of five Action Teams was discussed. Following the meeting, an email was sent to the people who volunteered to serve on an Action Team during focus groups that met at State Extension Conference. more>

March 2005
Core Team reviews input from conference focus groups
Core Team reviews input from conference focus groups During the March 2005 State Extension Conference, reports and updates about the marketing and change initiative were shared with all attendees. Four focus groups were asked to provide additional input into actions to strategically implement the Transformation Goals. One of the goals involved the appointment of a Core Team This team was appointed in February. more>

January 2005
Memo of support from Ort and McKinnie
We made significant progress in 2004 on our journey to change the way North Carolina Cooperative Extension does business.  We capped the year with a frank and productive Unity Retreat that resulted in a clear focus for how our organization will move forward in its transformation. more>

December 2004
Unity Retreat sets course for change
Marked by candor and a collaborative spirit, Cooperative Extension’s Guiding Coalition accepted the challenge put before them at the Unity Retreat:

• Set a clear direction for strategic change to achieve a strong market position as a vital partner in North Carolina’s progress.
  
• Agree on the vision for Extension’s future.
• Recommend tangible actions to get transformation underway. more>
  

November 2004

From the directors
Since our Roadmap for Change district conferences, we have been busy laying the groundwork for significant change within Extension. We are now ready to take an important move. We will be convening a group of leaders from across Extension at a three-day retreat to guide organizational change and set the direction we must travel as a unified Extension. more >

Guiding Coalition named
Administration has selected 50 North Carolina Cooperative Extension professionals to serve as the Guiding Coalition for the change management and marketing initiative. The coalition represents Cooperative Extension's geographic and programmatic diversity and will meet at a three-day retreat in December to develop a common vision and establish strategic priorities for Extension's future. more >

Leaders of Change
Find out more about the guiding coalition, the Unity Retreat and more. more >